I am a designer who creates digital content, products and experiences for fans of brands and entertainment companies using business strategy and user-centered design. Currently I work for the National Football League in Culver City, CA as Sr. Director, Video Content.

At the NFL I conceptualize, develop and produce custom content and experiences for integrated marketing sponsorships across television, mobile and digital. I lead a team of producers, editors and writers in the creation of large cross-platform initiatives focused on attracting and retaining new and casual fans to drive the league's digital business.

I use user research, sketching, prototyping and systems thinking to create new ideas, identify business opportunities and achieve digital KPIs and revenue goals.

Before joining the NFL, I worked as Senior Manager, Digital Media at Hit Entertainment in New York City. At Hit Entertainment I led cross-functional international teams to design, develop and launch digital products for global kids brands. I also spearheaded the development of the team's global mobile strategy and roadmap for apps and mobile web.

In 2010 I co-founded Project: Interaction, an after-school design program for Brooklyn high school girls. I also taught Interaction Design at the Cooper-Hewitt, National Design Museum.

I have a Bachelor’s degree in Film and Media Arts from Temple University (2003), a Graduate Certificate in Information Technologies from New York University (2009) and a Master of Fine Arts in Interaction Design from the School of Visual Arts (2011).



  • International Conference on Interaction Design
    Hong Kong, November 2011

    Paper Presentation: New Methods: Framing an Interaction Design Class to Play a Complementary Role in Core Curriculum
  • Design in Action Conference
    Philadelphia, October 2011

    Panel: Emerging Design Collaborations
  • Columbia University, Teacher's College
    New York City, February 2011

    EdLab Seminar – Project: Interaction

Awards & Recognition

  • 2015 Silver Clio

    Digital/Social - NFL Up!
  • 2015 Webby Award Honoree

    Online Film and Video (How-To & DIY) - NFL Up!
  • 2014 Webby Award Honoree

    Online Film and Video (How-To & DIY) - NFL Up!
  • 2014 Emmy Winner - 35th Annual Sports Awards

    Outstanding New Approaches - NFL Up!
  • 2014 Emmy Winner - 35th Annual Sports Awards

    Outstanding New Approaches - JFK: The Untold NFL History of that Day in Dallas
  • 2013 Emmy Nominee - 34th Annual Sports Awards

    Outstanding New Approaches - The NFL Season
  • 2011 Webby Award Honoree

    Games (Handheld Devices) - Barney's Super Dee Duper Fun Day
  • 2010 Parent's Choice Awards

    Mobile Apps - Thomas & Friends Game Pack

Press, Publications, Media Mentions & Featured Work

I am interested in building and growing new digital ventures, speaking and mentoring. Let's connect! carmendukes [AT]